Notably, Mr. Biden’s current ads are targeting a much younger demographic than he did in much of 2019, when his audience skewed far older than his leading rivals’. Mr. Biden’s current Facebook spending far outpaces Mr. Trump’s high points during the height of impeachment and Mr. Biden’s previous peak when he seized control of the Democratic nominating contest on Super Tuesday in early March. So far, the only Biden spending detailed publicly is on Facebook. That sum amounts to roughly 15 percent of what the Biden campaign had spent cumulatively in the preceding 13 months. (Facebook publicly discloses spending data far faster than Google.)

Source: New York Times June 08, 2020 19:30 UTC