Increase in ad agency's newspaper spend in April would have been a blip, Newspaper Publishers Association says. Big businesses and government departments increased their spending on newspaper advertisements during the height of the coronavirus crisis, while TV, digital and radio advertising sank, ad agency data suggests. But newspaper advertising sales bucked the trend and edged up 4.3 per cent, due to heavier spending by government departments and banks, SMI said. SMI's figures would not capture changes in advertising spending by small businesses and consumers, or potentially by larger entities that bought adverts direct, for example from the likes of Google and Facebook. But the Advertising Standards Authority last month sized the total value of the New Zealand advertising market at a much larger $2.7b.

Source: Stuff June 02, 2020 17:01 UTC