Apple is expected to showcase three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales growth. Although the iPhone X didn't fulfil analysts' lofty sales expectations, it fared well enough for Apple to up the ante with the bigger model, whose price is expected to unveil Wednesday. Apple also is expected to release an iPhone with minor updates to last year's $1,000 US model and another version made of cheaper materials, including a 6.1-inch LCD screen. Even so, the cheaper iPhone is still expected to sell for $650 to $750. By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently.
Source: CBC News September 12, 2018 12:22 UTC