The Trojans plan to welcome an opponent to be determined to the Coliseum on Aug. 29, and Sacramento State would love to be that opponent. Sacramento State provided The Los Angeles Times with a copy of the study. If someone then buys a ticket to a Sacramento State game, or enrolls at Sacramento State, that's economic impact. "We expect the exposure would generate revenue through corporate partners and ticket sales and merchandise, all those types of things," Sacramento State athletic director Mark Orr said, "from national audiences seeing Sacramento State on their television." "Unless there's something actionable after the fact it's not really economic impact, it's more economic valuation," Wright said.

Source: Los Angeles Times February 25, 2026 10:58 UTC