The Royal Australasian College of Physicians is now calling for Cricket Australia to rule out striking another sponsorship deal with a liquor company. Cricket Australia and players on collision course over pay deal Read more“If advertising didn’t work, we wouldn’t have it. Fairfax reported that the CUB cricket deal was worth an estimated $65m in the past five years. RACP recently focused attention on the CUB deal, which is thought to be one of 20 alcohol-related sponsorships in Australian cricket. Earlier this year, leading health researchers presented evidence that alcohol advertising was aggressive, affected children, and was closely associated with youth drinking.

Source: The Guardian March 25, 2017 03:33 UTC