Rendering of the new Fairfax, VA Bloomie's store Rendering courtesy of Bloomingdale'sThe future of multi-brand retail, particularly in the luxury sector, hangs in the balance. Now Bloomingdale’s introduces an innovative concept called Bloomie’s that is a model of how multi-brand luxury retail can be reinvented. It’s a good concept, but it lacks the raison d’être for a multi-brand department store: to sell more stuff to more people. Model for multi-brand luxury retail growthNow into the fray comes Bloomingdale’s with a new store model that has real potential to grow the brand, called Bloomie’s. In this way it becomes a part of the neighborhood, not some cavernous temple of luxury which describes the typical luxury department store.

Source: Forbes July 14, 2021 15:11 UTC