(Photo by Peter Kramer/Getty Images) Getty ImagesSex has always been a subtle (sometimes not-so-subtle) undercurrent of the Bloomingdale’s persona. So it really shouldn’t come as a surprise that the famed New York City department store has now gone into the sexual wellness business. In emails to customers this morning, the retailer announced it was “Introducing the Sexual Wellness Shop,” an online-only offering featuring “The ultimate self-love essentials from our favorite female-led and body-positive brands.”The collection features 41 items, ranging from vibrators and massagers to body lotions, lubricants and creams. Internet searches for sexual wellness turn up links to such mainstream retailers as Walmart WMT , CVS and Walgreens WBA , all offering at least some products that fit the bill. Searches for “sexual wellness” turned up a tube of lipstick on the Nordstrom JWN site, some body oils and party dresses at Saks and an empty field at Neiman Marcus.

Source: Forbes August 02, 2021 16:07 UTC