Haribhakti said with the momentum gained in Q4FY21, the company was "looking forward to a great summer season. Commenting on the road ahead, Blue Star Vice Chairman & Managing Director Vir S Advani said,"In the post-pandemic world, it is becoming increasingly clear that we need to focus on mitigating geographical concentration and seasonality risks." In FY21, we further consolidated our position in the Middle East, North Africa and SAARC regions and continued to invest in building the Blue Star brand in the Middle East." Advani further said Blue Star will also participate in the PLI schemes announced for many product categories by the government as a part of the ''Aatmanirbhar Bharat'' programme. "We aim to grow our market share in India by expanding our distribution reach and making the Blue Star brand relevant to emerging new customers in both B2C and B2B segments.

Source: The North Africa Journal July 09, 2021 08:26 UTC