So a deal to send the film to Amazon after its release shifted to a direct streaming plan. 1” is just one of the movies from Bollywood — the shorthand for India’s nearly $2.5 billion Hindi-language film industry — that has shifted toward streaming in a year upended by the pandemic. The studio later announced that it would send all 17 of its 2021 movies to streaming and theatres at the same time. The number of Bollywood movies headed to streaming is just a small fraction of what the industry makes. The investments by streaming services in Bollywood content have also led to a surge of creativity.

Source: bd News24 December 25, 2020 10:41 UTC