Customer experience and more specifically, the checkout experience, has become a new area where smaller retailers can win sales against larger online competitors. It's so highly respected that even B2B online retailers emulate it as closely as possible. Online retailers turn to a noteworthy startup, Bolt, who has invented a unique checkout experience that rivals Amazon's 1-Click. https://www.bolt.com/The company has seen strong adoption from midsize and large online retailers, including Forever 21, Hyperice, Swiss Gear and Burt's Bees Baby, among others. Online retailers who introduce innovative, fast-selling new products on Amazon often find Amazon beginning to imitate them with their products.

Source: Forbes December 21, 2020 13:52 UTC