Multiple Olympic and World Champion Usain Bolt has entered the world of electronic sports (esports). Bolt, 35, has joined the esports community as a co-owner of WYLDE, an esports company that represents professional players from across Europe. WYLDE is an Ireland-based company that has been in operation for two years but, according to its website, has deep roots in the Caribbean. In a statement released by the company, Bolt said he identifies with the company’s commitment to excellence and is excited to be part of a brand that is innovative and an industry that is continuing to rise. “WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world.

Source: Forbes April 01, 2022 09:12 UTC