SIMILAR SPECTACLEIt was a spectacle similar to any of the 'Big Bash' Twenty20 matches played at the nearby Melbourne Cricket Ground. But whereas Twenty20 competitions are underpinned by the support of dozens of high-profile players, Bolt carries a lot of the burden on his own shoulders. "They’ve promoted it, selected the Bolt All-Star team, they’ve put their own IP (intellectual property) into the All-Stars, they’re building a significant commercial asset." It had secured a prime-time broadcast for a local athletics meeting for the first time in nearly a decade while attracting key corporate backers. If ambition was an Olympic sport, organisers could already crown themselves gold medal winners.

Source: The Star February 04, 2017 12:33 UTC