From London to Singapore, Irish food and drink will take centre stage this March as Bord Bia rolls out its St Patrick’s Day programme. Throughout March, Bord Bia’s overseas offices will be co-ordinating over 40 St Patrick’s Day events across 15 countries and four continents. UKBord Bia is sponsoring London’s St Patrick’s Day Parade at Trafalgar Square, which attracts over 50,000 visitors annually. North AmericaIn North America, Bord Bia is hosting ‘Spirit of Ireland’ workshops for premium bar and restaurant professionals in Toronto, Boston and New Hampshire. At ProWein — the world's leading trade fair for wine and spirits — Bord Bia is exhibiting with 17 Irish drink companies in Düsseldorf.

Source: Irish Examiner March 12, 2026 20:11 UTC