Though I don’t share Tucker Carlson’s politics, I am not a fan of advertiser boycotts like the one organized by the liberal watchdog Media Matters For America of the Fox News broadcaster. Media Matters For America (MMFA), a liberal advocacy group, began targetting the star of Tucker Carlson Tonight last year after he claimed that immigrants made the U.S. “poorer and dirtier,” remarks that critics denounced as racist and factually inaccurate. Nearly two dozen brands quit advertising on Carlson’s show in the wake of the controversy though they continued to buy commercials on other Fox News shows. Tucker Carlson Tonight was the third most-watched cable news show in 2018 both in terms of total viewers (2.8 million) and adults 25-54 (549,000), the demographic cable news advertisers are targetting. According to iSpot TV, Tucker Carlson Tonight generated advertising revenue of $193.9 million last year.

Source: Forbes March 13, 2019 10:30 UTC