The Barbados Tourism Marketing Inc. (BTMI) has strategically placed Barbados is in the line of sight of millions of travelers around the globe. There are branded billboards, buses, taxis, and even trains carrying Visit Barbados slogans and ads across three of the seven continents so far. Campaigns are on display in Panama, Mexico, Jamaica and Trinidad. As Summer ensues and Barbados gears up for the Sweetest Summer Festival – Crop Over, it is hoped that with increased airlift, more travelers will chase the Carnival vibes to Barbados this June, July and August. For the rest of the year, the BTMI will host the Barbados Food and Rum Festival and Run Barbados as well.

Source: Forbes April 23, 2023 11:59 UTC