The potential damage to the All Blacks brand is mounting in the wake of recent incidents involving former players now playing professional club rugby in France. In the wake of that brand damage, the latest incidents are clearly stretching patience. Carter is estimated to earn about $2 million a season.Although no longer current All Blacks, that brand allows them in large part to cash in on sporting and commercial opportunities. Land Rover swiftly dropped him as its brand ambassador after the drink-driving incident. While they will get support from their former New Zealand team-mates and families, they will also be aware of the damage and upset they have caused them.

Source: Otago Daily Times March 05, 2017 17:08 UTC