Political T-shirts and campaign swag were once a rarity on America's streets, the sign of a campaign volunteer or politics junkie. In addition to raising a candidate's profile -- and standing as a badge of identity in an increasingly polarized nation -- political merchandise is a small but significant fundraising tool. Ocasio-Cortez's push into merchandise shows she is honing an already formidable fundraising operation and building her brand within the Democratic Party. Her online store capitalizes on her fame, experts said. Frawley said the Ocasio-Cortez campaign could be making a 50% profit or more on much of its sales.

Source: bd News24 July 19, 2021 15:11 UTC