Brands Strike Back: Seven Strategies to Loosen Amazon’s Grip - News Summed Up

Brands Strike Back: Seven Strategies to Loosen Amazon’s Grip


As Amazon.com Inc. tightens its grip on retail sales, a growing number of brands are pushing back by championing local retailers. Some manufacturers are enforcing minimum advertised prices to make it harder for online sellers to undercut local merchants, while others give local stores first dibs on new products or funnel customers from their own websites to local outlets. “The pendulum has swung,” said Rich Tauer, president...


Source: Wall Street Journal August 07, 2017 10:52 UTC



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