Brands will need to take note that their world has also changed too.' For a start, the economic fallout from the Covid-19 pandemic will be substantial and, sadly, wide-reaching. So, where is the consumer mindset at the moment and what might it look like post-Covid? "From our recent B&A/RTE Covid-19 research, for example, we found that only 29pc of us want things to go back to how they were. In particular Irish brands, large and small, that have shown themselves to be empathetic and good corporate citizens during the pandemic, should fare better than others.

Source: Irish Independent June 21, 2020 01:30 UTC