Brands & Marketing’s surveys and interactions with a cross section of consumers revealed the likely direction some brands are likely to fare, this year, as far as consumers’ loyalties are concerned. Indomie NoodlesAnother brand, which romance, with the consumers, may be sustained this year, is the Indomie Noodles. Interestingly, the brand’s Indomie Independence Heroes Award, its CSR initiative and other promotional activities have kept it brand constantly in touch with its consumers. Perhaps the brand’s greatest strength is being seen as very accessible to the low income class. Besides the brand’s various marketing campaigns , designed to refreshen it in the minds of its loyal consumers, Gala presence and visibility in street corners of major cities and shops in the country, further reinforce its presence in the consumers’ minds.

Source: Nigerian Tribune January 22, 2018 03:00 UTC