A crypto offering could give Brex a notable element of differentiation from competitors that have also been growing at a staggering pace. BlockFi, Crypto.com and Gemini recently announced debit or credit cards with crypto rewards. Bakkt, a crypto venture of New York Stock Exchange-owner ICE, has been actively trying to advertise its all-in-one digital wallet, also supporting loyalty and rewards programs. In March, bitcoin rewards provider Lolli, whose notable partners include Nike, eBay and Sephora, raised a $5 million pre-Series funding from Alexis Ohanian and Serena Williams, among other notable investors. But Dubugras believes Brex’s position as not a purely crypto platform is going to attract enterprises.

Source: Forbes May 12, 2021 15:00 UTC