Guy Marion, the founder and CEO of Brightback wants to draw the attention of SaaS leaders to “churn”—some SaaS businesses hit early churn rates of 30% to 60%. Brightback, launching broadly today—and already at work with companies like Copper and Crazy Egg—claims to be the first customer retention automation software for subscription businesses. According to some estimates, subscription-based businesses will grow to between $300 Billion and $500 Billion in revenue by 2023. Even at an “acceptable” churn rate of 10%, the scope of the churn problem is $30 Billion in lost revenue and up to $60 Billion. Others have sized the churn, and now Brightback wants to size the solutionMarion refers to the RedPoint Free Trial Survey that highlights the early churn problem.

Source: Forbes April 23, 2019 12:00 UTC