David Dumville, director of content solutions at News UK, says: “This is a landmark campaign combining massive scale and intelligent editorial integration to raise awareness and action for an important cause. “This project spans all of News UK’s most relevant touchpoints, from digital and print across The Times and The Sun through to audio and video across Times Radio. Together, British Heart Foundation, PHD and News UK are creating a campaign that is more than the sum of its parts“This activation will enable British Heart Foundation to reach audiences across a wide spectrum of demographics with a carefully nuanced set of messages in a trusted and engaged environment.”Damion Mower, director of brand at the British Heart Foundation, comments: “This campaign will shine a spotlight on the unnecessary tragedy of cardiovascular disease, rallying the nation to confront what is one of the UK’s biggest killers. “The partnership will help reframe cardiovascular disease as an urgent, national issue that affects families, communities and individuals across the country. “Working together, British Heart Foundation, PHD and News UK will educate the public on the realities of the disease, challenging outdated perceptions and demonstrating that it can affect anyone, at any age.”

Source: The Times February 17, 2026 21:29 UTC