The British army says it is on track to meet its annual recruitment target for only the second time in eight years amid tentative signs that the pandemic crisis has acted as a “rallying cry to serve”. That represents 78% of the numbers required, giving army chiefs confidence that the goal will be achieved. Another reason cited was the obvious need to help out around the UK in establishing Covid testing and vaccination sites. “Socioeconomic, political factors have made life difficult,” Cath Possamai, the chief executive of the British Army Recruiting Group, said last February. This year’s advertising campaign, which launches today, targets youngsters who fear failure, with the tagline: “Fail.

Source: The Guardian January 07, 2021 00:02 UTC