Independent, British clothing brand, Lucy & Yak, has partnered with True Fit, the leading AI platform that decodes size and fit for consumers and fashion retailers, to connect their customers with the products they love digitally. Best known for its signature dungarees, joyful clothing and vibrant lifestyle products, Lucy & Yak designs and manufactures colourful and bold clothing with comfort in mind. As well as growing rapidly in the UK, Lucy & Yak is eying expansion into the US market as part of its globalisation plans. It selected True Fit, the size and fit solution built for every shopper, shopping behaviour and product category to increase conversion, reduce returns and build loyalty. We are honoured to be the fit partner of choice, guiding women of all shapes, across Lucy & Yak’s entire sizing range.”

Source: The Times February 07, 2024 13:19 UTC