Almost a billion loaves of bread were made in domestic kitchens in the six months after coronavirus restrictions were first introduced, researchers have found. Analysis of soaring sales figures for flour, yeast and baking equipment, combined with customer surveys, revealed that 960 million loaves were baked at home between March and September. On average, each amateur baker made two loaves a week, but 15 per cent said they churned out four or more. Recalling the baking mania in the early days of lockdown, Mr Knights added: ‘Supermarkets ran low on bread flour, then yeast. Lakeland’s research found Victoria sponge was the most popular, overtaking banana bread, which had topped an earlier poll.
Source: Daily Mail December 06, 2020 01:19 UTC