Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. Modelo Especial, made by rival Constellation Brands, remains the top-selling beer at retailers in the US after surpassing Bud Light last year. Michelob Ultra’s rise to the top isn’t solely due to the decline of Bud Light. The beer sponsored the Copa America soccer tournament, which racked up record US TV ratings. For Bud Light, its marketing efforts pivoted to win back conservatives.

Source: CNN July 18, 2024 12:24 UTC