Bundesliga International, the overseas sales division for German soccer’s top-flight, has inked a partnership with the Minute Media content house to further promote the league in North America. Contract:Minute Media will have access to a wide range of content from the Bundesliga and Bundesliga 2, including highlights, interviews and access to the DFL’s matchday archiveThe Players’ Tribune (TPT) platform will produce in-depth features with select Bundesliga playersMinute Media outlet 90min to produce increased match coverageContext:Minute Media becomes the latest international content partner for the Bundesliga, following a similar deal reached with Footballco for the Middle East and North Africa (MENA) and Sub-Saharan Africa regions. Producing output with a bespoke approach has seen engagement rates on Bundesliga content come close to 500 million per season across its partners’ social and digital sites. Comment:“We are excited to tell the stories of these bright young stars, even more so in the US where the Fifa World Cup in 2026 is fast approaching and know that Minute Media is the right partner to support us on that journey,” said Peer Naubert, Bundesliga International chief marketing officer. Coming next:90min is currently producing behind-the-scenes content while following Borussia Dortmund on their preseason US tour.

Source: The North Africa Journal July 27, 2023 14:04 UTC