New York (CNN Business) Burger King is adding a new dollar menu, bucking the trend of fast food chains pushing customers to more expensive items as food and labor costs continue to climb. The "$1 Your Way Menu," which rolls out December 28, has four items: A bacon cheeseburger, Chicken Jr. sandwich, fries and a soft drink. McDonald's MCD Rising costs has resulted in dollar items disappearing from menus in recent years. dropped theirs in 2013 before bringing back a larger value menu four years later that included $1, $2 and $3 items. Fast food chains usually offer deeply discounted items through their apps as they continue to grow their digital operations and collect customer data for customized coupons.

Source: CNN December 22, 2020 12:11 UTC