Therefore, experiential marketing is irreplaceable in today’s marketing landscape. Also known as engagement marketing, experiential marketing is a strategical move that invites target audiences to interact with your brand in a real-world scenario. McKinsey’s report revealed that experiential marketing, when done right, is a powerful catalyst for word-of-mouth publicity. Experiential marketing should understand the need gaps of customers while also showcasing what everyday life could be if the prospects owned your offering. Use this guide as a toolkit to begin your journey towards successful experiential marketing.

Source: The Nation June 07, 2021 13:10 UTC