While many companies have adopted CRM platforms with AI features, a new category, AI CRM, is emerging. Unlike traditional platforms that layer AI tools onto existing workflows, AI CRM is built from the ground up to automate the capture, maintenance and activation of customer data. In conventional systems, teams still manually enter contact details, log calls and update deal stages. By shifting data management from people to software, AI CRM delivers cleaner records, faster insights and more time for meaningful customer engagement. About Business ReporterBusiness Reporter is an award-winning company producing supplements published in The Guardian and City AM, as well as content published on Business Reporter online hubs on Bloomberg.com, Independent.com, Business Insider Germany and Le Figaro, delivering news and analysis on issues affecting the international business community.

Source: The Times February 24, 2026 19:47 UTC