Forbes Insights, the thought leadership arm of Forbes Media, in partnership with the Deloitte Center for Industry Insights, surveyed nearly 300 C-level executives globally to analyse how top executives prefer to receive business insights. The resulting report, “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead,” explores how executives consume the thought leadership insights that shape how they steer their businesses into the future. The report also provides several sections on content creation, based on Forbes Insights’ publishing acumen. It includes guidelines for how to write, edit and structure content to create engaging thought leadership insights that will be widely read by business executives. Forbes Insights also offers ideas about what’s coming next—top thought leadership themes for 2020 and beyond.

Source: Forbes May 09, 2017 07:52 UTC