Parachute, Ireland's first CBD drinks company, has secured a listing with supermarket group Musgrave as it enters talks to supply Europe and the US. Parachute's deal with Musgraves will lead to the drink being distributed nationwide, with its total store count in excess of 150. Shubotham, who is the sales director in the UK, said Parachute, which hopes to brand itself as a relaxation drink, was delighted with the progress it had made since launching in February of last year. We never thought we'd achieve a listing with a multiple like Musgraves in the first year." Shubotham added Parachute had entered talks with distributors in both Europe and the US, which would be a big move for the brand.
Source: Irish Independent January 17, 2021 02:36 UTC