Emerging global CEO, Meshal Khalid Alshehri, founder of Half Million Coffee (½ M Coffee), an international coffee brand based in the Arabian peninsula, has avowed that the secrets of the coffee business are known to those in the business. He stated this while explaining the lessons he learnt while opening branches of his business across the Kingdom of Saudi Arabia and an overseas branch in Britain. “In 10 years from now, Half Million Coffee will be one of the strongest brands in the world,” he forecast. Already, he has worked out a plan on where the brand is going next. In the case of coffee, Alshehri, says “the secret lies in making mixtures between different types of coffee.”

Source: Nigerian Tribune July 15, 2021 12:11 UTC