CMO Today: Media Alliances Look to Counter the ‘Duopoly’ - News Summed Up

CMO Today: Media Alliances Look to Counter the ‘Duopoly’


Photo: Associated PressSTRANGE BEDFELLOWS: When you have two digital ad giants gobbling up 85 cents of every new dollar being spent on digital media, and those two companies, Facebook and Google, seemingly get more powerful by the day, what do you do? There’s the digital ad sales triumvirate of Conde Nast, NBCU and Vox Media. These alliances theoretically allow the media companies to offer greater reach and more interesting targeting possibilities for advertisers. But some of the digital media industry’s bigger players are trying to get serious about stamping the problem out. Facebook is testing a feature designed to highlight content that has been vetted by third-party fact checkers, reports TechCrunch.


Source: Wall Street Journal April 26, 2017 11:37 UTC



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