The news: CNN is building an in-house system where AI agents can automatically buy and sell ads from each other, per Digiday , with plans to begin testing later this year and aim for full-scale transactions by early 2027. CNN is combining in-house agentic infrastructure with third-party tech and trading vendors, such as demand-side platforms. is combining in-house agentic infrastructure with third-party tech and trading vendors, such as demand-side platforms. Zooming out: Agentic buying processes are in vogue right now as companies like Google and The Trade Desk push out similar tools, aiming to make ad buying faster and cheaper through automation. Why it matters: If successful, agent-to-agent ad buying could streamline how campaigns are executed by reducing fees and speeding up transactions.

Source: CNN April 06, 2026 18:18 UTC