Tanit Chearavanont, group chief wholesale business officer of CP AXTRA Plc, told the Bangkok Post about the company's transformation into a true retail tech player. RETAIL TECH COMPANYMr Tanit defined "retail tech" as more than simply launching an e-commerce platform. According to him, the true meaning of retail tech lies in transforming an organisation to be driven by data and technology. "E-commerce is a big component, but it doesn't mean everything when it comes to retail tech," he said. Recently, Makro PRO, the company's e-commerce platform, was recognised as the No.1 Thai-owned e-commerce platform and Thailand's top e-commerce platform based on first-party (1P) sales.

Source: Bangkok Post February 27, 2026 00:10 UTC