Why boycott Cadbury products when, over time, they can be eliminated, asks Rob Hamlin. A temporary consumer boycott of Cadbury has been suggested as a way of responding to the proposed closure of Cadbury’s Dunedin plant. Applying a temporary measure such as a consumer boycott to such a leviathan is akin to using a peashooter against a tank. The Cadbury brand is weak. The Cadbury brand has never fully recovered.

Source: Otago Daily Times February 28, 2017 17:05 UTC