Lenders and lead aggregators have balked at the idea of new regulations and fought against bills that would have put new rules or limits on the industry. The trade group Online Lenders Alliance, for instance, had argued that AB 3207, a failed bill that would have required licensing for lead generators, would push many firms out of that business and thereby make it more difficult for consumers to find loans.

Source: Los Angeles Times September 26, 2018 19:42 UTC