Americans are turning to social media for news, citing its convenience and speed. As the two bills make their way through the state Legislature, here's what you need to know about California's shrinking news industry and evolving media advertising scene. National digital advertising expenditures in California increased 54% since 2018 while print media advertising decreased 27%, according to Borrell Associates. The most popular social media for California registered voters for election-related news is YouTube, followed by Facebook, Instagram, X and TikTok. Digital advertising has become a major business for Google's parent company, Alphabet, with revenue nearly quadrupling in the past decade.

Source: Los Angeles Times July 24, 2024 10:28 UTC