Campbell’s will rescue home cooks in Manhattan on Thanksgiving Day, between 12 p.m. and 5 p.m. “This is all about stronger, more meaningful engagement with our consumers,” said Linda Lee, chief marketing officer of meals and beverages at Campbell Soup Company. “The dinner insurance program allows us to connect with people in a unique and more intimate way. Other recipes on Campbell’s no-fail menu include, Pepperidge Farm Savory Stuffing, Swanson Double Stock Mashed Potatoes and Pepperidge Farm baked brie. Anticipating the popularity of its Thanksgiving insurance test, Campbell’s Lee said, “We’ve definitely have been thinking about how we might be able to expand our Dinner Insurance pilot to other markets as well as other holidays.

Source: Forbes November 13, 2020 15:24 UTC