CVS Health is staging a makeover that seems intent on creating an entirely new retail category in the U.S.: a national health-and-wellness drugstore chain. Now CVS is aiming to dominate health and wellness in the mass-market retail space to differentiate from competitors. Meanwhile, only 40% of the specialty wellness-focused health products CVS Pharmacy is now expanding are available at mass retail. So “we’re pushing hard into health,” said Helene Foulkes, executive vice president, CVS Health and president of CVS Pharmacy. In the most recent quarter ended February 9, same store sales decreased 0.7% from the prior year, with front store same store sales down 2.9% amid foot traffic declines.

Source: Forbes April 22, 2017 17:15 UTC