No doubt you've heard of couch surfing: borrowing someone's couch to crash on for a short period of time as a way to travel, escape, or "get back on your feet." But have you ever heard of "brain surfing?" Heather LeFevre, author of "Brain Surfing: The Top Marketing Strategy Minds In The World" decided she would take the concept of couch surfing and apply it to some of the top marketing brains in the world. So LeFevre made an unreasonable request to some marketing powerhouses, asking to follow them around, watch them work, and live with them for two weeks. I was so excited to hear how Heather came up with her idea for her book as well as her truly unreasonable request!

Source: Forbes February 19, 2018 18:28 UTC