Earlier this week Snap announced that it would be rolling out a new visual product search feature, in partnership with Amazon that enables users to search for products sold by the e-commerce behemoth right from the Snapchat camera. Users can modify any of our forecasts and drivers to arrive at their own valuation estimates for the company. While Snap’s technology determines what users are scanning, Amazon’s machine vision technology will recognize logos, artwork, package covers or other unique visuals to find the product. While visual search hasn’t really gained significant traction, Snap could help to make the feature more natural and intuitive. Snap users may also be more likely to spend.

Source: Forbes September 27, 2018 15:45 UTC