... [+] Chewy, the online seller of pet food and squeaky toys, went public Friday and its shares soared 71%. Plenty, if you’re Chewy, Inc., the phenomenally successful online pet supply company that debuted in 2011 with the aspiration to become the Amazon for all creatures great and small. There’s nothing new about the concept of tribal marketing. But tribal marketing seems perfectly suited to the Balkanized state of American society. As with all of us, Chewy will learn how to navigate these challenging and ever more complex times.

Source: Forbes February 19, 2021 14:48 UTC