The idea that the Canadian subsidiaries of major international tobacco companies are in financial jeopardy was met with skepticism by some observers. Jean-Yves Blais was one of the original plaintiffs in the Quebec class action suit against Canada's three largest tobacco companies. Page from "Prognosis for the Canadian Cigarette Industry," a confidential tobacco industry document from 1984 released as part of Canadian tobacco litigation. The internal tobacco documents also reveal growing sensitivity to bad press and a developing awareness of how to use the media to get the tobacco industry's message across. Now that public health officials are grappling with the new phenomenon of youth vaping, these tobacco documents have become increasingly relevant, said Collishaw.

Source: CBC News March 16, 2019 12:56 UTC