“If you know the slightest thing about Inuit it’s that we use kayaks,” he said. “And throat singing is a woman’s thing.” The video has since been removed from the company’s YouTube page. Michelin joined a growing chorus of voices online taking aim at the company’s use of Inuit culture to sell its product. Ungava has been accused of sexualising Inuit women. When approached by the Canadian Broadcasting Corporation for comment, Crawford said it was the first criticism he had heard of the company’s use of Inuit imagery.

Source: The Guardian September 15, 2016 19:25 UTC