There were an embarrassing number of no-shows last season as the Canadiens stumbled to one of the worst records in the team’s history. My email account regularly contained messages from disgruntled fans last season saying they wouldn’t renew their season tickets. And there was the story of a fan who passed on buying season tickets when his name came up after six years on a waiting list. “There’s no urgency to buy your tickets in advance because there are tickets available on the resale market,” said Molson. At one time, buying tickets on the resale market meant paying a premium, but that wasn’t the case last season.

Source: National Post September 10, 2018 23:26 UTC