Canon Central and North Africa (CCNA) (www.Canon-CNA.com) recently launched its SI-VAR programme to empower, reward and support its partner systems integrators (SI) and value-added resellers (VAR) in the region. Canon launched the SI-VAR programme in Egypt and Nigeria earlier this year and is currently extending to other countries across Africa. Amine Djouahra, sales and marketing director for Canon Central & North Africa, says that Canon’s mission is to work collaboratively with partners to transform their businesses. “The SI-VAR programme strengthens our partner relationships through regular, two-way communication, ongoing learning and development. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus.

Source: The North Africa Journal May 31, 2021 12:45 UTC