It also lines up with the kind of car rental upgrade customers want — a faster rental with less friction and more choices. From the van ride to the rental location to the long line at the counter, car rental customers hate to wait. "Change is incremental in the car rental industry," says car rental consultant Neil Abrams. Getty Images"Digitizing" your car rental upgradeAvis has also embarked on an ambitious journey to, in its words, "digitize" its car rental business. Experts say traditional car rental companies are just getting warmed up when it comes to the technological car rental upgrades.

Source: Forbes January 21, 2020 11:15 UTC